courtenay pet centre

The Courtenay Pet Centre approached Tailfeather to design a light, fun brand for their store, which is the only pet store in the community that specializes in tropical fish, birds, reptiles and small animals. The clown fish was to play a starring role in the brand, being the key identifier that connects the brand. A series of pieces were developed to be used throughout the store, including some that were template-based for the staff to edit internally for different uses.